There are few businesses nowadays that can afford not to have a functional, attractive mobile option complimenting their main website. The majority of us nowadays use our smartphones to access the internet, so it's not surprising that initial searches for job vacancies take place on a mobile phone. Statistics shows that 40% of job-hunting is carried out on a mobile, which exceeds that of desktops PCs and laptops. The use of tablets has also increased exponentially; it's imperative your site/pages look good across all sizes of screen.
Our attention spans are increasingly narrowing; if we haven't found the answer we're looking for within a couple of seconds we look elsewhere, which makes a mobile site's navigation and functionality paramount.
Given the competition between recruitment agencies, speed is also a benefit. That an agent can liaise directly and instantly with applicants once a vacancy appears is one benefit, but mobility also helps if the candidate in question is at work and discussion about their needs is difficult. When surveyed, candidates cited convenience as the main reason they'd access an agency's site on a mobile, with privacy and freedom close behind. The need to offer an integrated service, with social media platforms a feature, appears to be requisite for today's job-hunters. According to Indeed Web Based Recruitment Website Design, traffic levels to agencies from mobiles can be as much as 30%. Without a mobile option, therefore, you're effectively losing out on a third more business.
Engagement is key, and reports have shown that visitors can often drop off a website or click away because they're not engaged with the content. A recent survey showed that all candidates expect from a mobile site are brief details of the job on offer and who to call if they want to register their interest. User experience and accessibility are crucial, which is where we come in: we can help you see your business' digital touch points through the eyes of your clients and candidates.
Mobile design is crucial, to ensure the layout of your site on smaller screens is effective and lucid. Simplicity is key, it's not the time to overload the user with reams of information. A clear vision of all your sites and platforms, and how they work in conjunction with each other, is the first step.
To discuss how our responsive designs work on all mobile devices, and can help your business, contact us for a free, no obligation chat on 01302 288591, or contact us via info@fastrecruitmentwebsites.com.
